But moderating your chat is much more important - and tricky - than you might think. Many people don’t see the potential a well-moderated live chat has for their brand’s growth, so they fail to run a safe, effective chat for their viewers.
There’s a reason every major live streaming platform has a live chat function - it makes a live stream more similar to an in-person event by allowing viewers to weigh in or ask questions. Most people underestimate the impact that live stream chat has on the viewer experience.
